10.08.2008

the bradley effect

"In 1982, Tom Bradley, the long-time mayor of Los Angeles, California, ran as the Democratic Party's candidate for Governor of California against Republican candidate George Deukmejian, who was white. The polls in the final days before the election consistently showed Bradley with a lead. Based on exit polls, a number of media outlets projected Bradley as the winner; early editions of the next day's San Francisco Chronicle featured a headline proclaiming "Bradley Win Projected." However, Bradley narrowly lost the race. Post-election research indicated that a smaller percentage of white voters actually voted for Bradley than polls had predicted, and that previously "undecided" voters had voted for Deukmejian in statistically anomalous numbers.

...the Bradley effect refers to a tendency on the part of voters to tell pollsters that they are undecided or likely to vote for a Black candidate, and yet, on election day, vote for his/her white opponent.

One theory for the Bradley effect is that some white voters give inaccurate polling responses for fear that, by stating their true preference, they will open themselves to criticism of racial motivation. This effect is similar to people refusing to discuss voting choice at all."

obama knows this, and mccain's banking on it.
if obama loses, this will have been a big factor.
if he wins, then he truly makes political history.

this is pure strategy, folks.
there is no heavy-weighted, one-sided partisan garble here,
not now, at least.

we have one month minus four days.

get ready, America. either way, our socks are gonna be knocked off.

-d

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